Damian
fejdasz
damian fejdasz
work / goodsalary
year
2023
Goodsalary

Speed Meets Strategy:
Delivering Investment-Ready Design in 4 Weeks

A comprehensive UX redesign for an IT salary benchmarking platform, delivering a complete design system and investor-ready materials in just 4 weeks.

Services
UX audit
Redesign
Prototypes
No-code development
pitch deck
Mission

Helping Polish IT professionals know their worth with transparent salary benchmarks.

Stage

Pre-Seed

Team

In MasterBorn

With fundraising conversations on the horizon, pre-seed startup GoodSalary faced a critical roadblock: their product was confusing.

I led a 4-week sprint to redesign the product from the ground up, delivering a clear, intuitive, and investment-ready experience.

Diagnosing the Core UX Failures

My initial audit revealed three business-critical problems:

Business Challanges

Information Overload

5+ competing charts buried the main answer, leaving users overwhelmed and without a clear takeaway.

High User Abandonment

The confusing interface led to a >90% drop-off rate (from 15,000+ initial users to <10% completion)—a major red flag for investors.

Lack of Actionable Context

Data was presented without guidance, leaving users asking, "What do these numbers mean for my career?"

The Process
A 4-Week Design Sprint

To meet the aggressive four-week deadline, I adopted a highly focused design sprint methodology. The process moved swiftly from a rapid UX audit and strategic definition into tangible design execution.

I translated core user flows into wireframes and then directly into a polished visual design, building a scalable component library in parallel to ensure both speed and consistency. The sprint culminated in a complete set of high-fidelity screens, key prototypes, and the crucial investor-ready pitch deck, delivering a comprehensive solution in a condensed timeframe.

Before

Redesign

The Final Solution

Solution

From Features to Benefits

Instead of showing dozens of metrics, I designed a single, prominent "GoodSalary Score." This immediately answers the user's core question, shifting the focus from raw data to a personal, insightful benefit.

Investor-Ready and Recognizable

More than just a UI, I delivered a valuable product and investor pitch deck, equipping the founders with the professional materials they needed for successful fundraising.

Progressive Disclosure to Reduce Cognitive Load

The new UI presents key information first, then allows users to explore detailed comparisons and career paths on demand, significantly reducing cognitive load.